Now this is some epic marketing!
They rigged a random coffee shop to simulate an environment reacting to the telekinetic powers of one angry woman who just had her coffee spilled over her laptop by some guy (who’s in on the prank too).
The result: a bunch of customers scared shitless!
This campaign forms part of the build-up to the release of the 2013 re-imagining of Carrie, which is basically the evil version of Matilda. Enjoy!
I think people will remember this well after the movie has come and gone.